| Judul Buku | : | Essentials Of Financial Management – Third Edition |
| Pengarang | : | Eugene F. Brigham – Joel F. Houston |
| Penerbit | : | Cengage Learning |
| Cetakan | : | Third Edition |
| Tahun Terbit | : | 2014 | |
| Bahasa | : | Inggris | |
| Jumlah Halaman | : | 759 | |
| Kertas Isi | : | HVS | |
| Cover | : | Soft | |
| Ukuran | : | 22 x 28 | |
| Berat | : | 1800 | |
| Kondisi | : | Baru | |
| Harga | : | Rp 475,000 | |
| Bayar | : | | |
| Stock | : | 1 | |
Business Essentials Tenth Edition – Global Edition
Pengarang : Ronald J. Ebert – Ricky W. Griffin
Penerbit : PEARSON
contents
Letter from the Authors 17 About the Authors 18
Special Thanks to Our Super Reviewers 1
Preface 20
Part 1: The Contemporary Business World
1 The U.S. Business Environment 28
Chapter Opening Case: What Goes Up … Can Go Even Higher! 31
The Concept of Business and the Concept of Profit 32
The External Environments of Business 33
Domestic Business Environment 33
Global Business Environment 34
Technological Environment 34
Political-Legal Environment 35
Sociocultural Environment 35
Economic Environment 36
managing in turbulent times: What Goes Around … 36
Economic Systems 37
Factors of Production 37
Types of Economic Systems 38
finding a better way: Blending Capitalism and Social Responsibility at Mercy Corps 41
The Economics of Market Systems 41
Demand and Supply in a Market Economy 41
Private Enterprise and Competition in a Market Economy 44
entrepreneurship and new ventures: Business … and Pleasure 46
Economic Indicators 46
Economic Growth, Aggregate Output, and Standard of Living 47
Economic Stability 51
Managing the U.S. Economy 52
summary of learning objectives • key terms • questions & exercises a building a business: continuing team exercise • building your business skills • exercising your ethics • team exercise • cases • end notes
2 Understanding Business Ethics and Social Responsibility 60
Chapter Opening Case: Is Fair Trade Really Fair? 63
Ethics in the Workplace 64
Individual Ethics 65
Ambiguity, the Law, and the Real World 65
Individual Values and Codes 65
Business and Managerial Ethics 65
managing in turbulent times: Just When They Need It Most 66
Assessing Ethical Behavior 67
Company Practices and Business Ethics 68
Social Responsibility 71
The Stakeholder Model of Responsibility 71
entrepreneurship and new ventures:
The Electronic Equivalent of Paper Shredding 72
Contemporary Social Consciousness 73
Areas of Social Responsibility 74
Responsibility toward the Environment 74
finding a better way: Zero Waste 75
Responsibility toward Customers 76
Responsibility toward Employees 78
Responsibility toward Investors 79
Implementing Social Responsibility Programs 80
Approaches to Social Responsibility 80
Social Responsibility and the Small Business 81
The Government and Social Responsibility 82
How Governments Influence Organizations 83
How Organizations Influence Government 84
Managing Social Responsibility 84
Formal Organizational Dimensions 85
Informal Organizational Dimensions 85
Evaluating Social Responsibility 86
summary of learning objectives • key terms • questions & exercises • building a business: continuing team exercises • building your business skills • exercising your ethics • team exercises e cases • end notes
3 Entrepreneurship, New Ventures, and Business Ownership 96
Chapter Opening Case: Launching a Business in the Gym 99
What is a “Small” Business 100
The Importance of Small Business in the U.S. Economy 101
Popular Areas of Small Business Enterprise 102
finding a better way: The Rise of Services 104
managing in turbulent times: The Wide World of Risk 105
Entrepreneurship 105
Entrepreneurship Goals 105
Entrepreneurial Characteristics 106
Starting and Operating a New Business 106
Understanding Distinctive Competencies 107
Crafting a Business Plan 108
Starting the Small Business 108
Financing the Small Business 110
Trends, Successes, and Failures in New Ventures 111
Trends in Small Business Start-Ups 111
Reasons for Failure 113
Reasons for Success 113
entrepreneurship and new ventures: Harvard Dropout Turned Billionaire 114
Noncorporate Business Ownership 114
Sole Proprietorships 114
Partnerships 115
Cooperatives 117
Corporations 117
The Corporate Entity 117
Types of Corporations 118
Managing a Corporation 120
Special Issues in Corporate Ownership 120
summary of learning objectives • key terms questions & exercises • building a business: continuing team exercises • building your business skills • exercising your ethics • team exercise • cases • end notes
4 Understanding the Global Context of Business 130
Chapter Opening Case: The Embargo Grinds On 133
The Contemporary Global Economy 134
The Major World Marketplaces 136
finding a better way: Too Much of a Good Thing? China’s Success Creates More Jobs in Mexico 137
Trade Agreements and Alliances 138
International Trade 140
Balance of Trade 140
Balance of Payments 142
Exchange Rates 143
Forms of Competitive Advantage 144
entrepreneurship and new ventures: Rolling in the Worldwide Dough 144
International Business Management 145
Going International 145
Levels of International Involvement 147
International Organization Structures 148
managing in turbulent times: The Ups and Downs of Globalization 148
Understanding the Cultural Environment 149
Values, Symbols, Beliefs, and Language 150
Employee Behavior across Cultures 150
Barriers to International Trade 152
Economic Differences 152
Legal and Political Differences 153
summary of learning objectives • Key terms • questions & exercises • building a business: continuing team exercise • building your business skills • exercising your ethics • team exercise • cases • crafting a business plan • end notes
Part 2: The Business of Managing
5 Managing the Business 164
Chapter Opening Case: Google Keeps Growing 167
The Management Process 168
Basic Management Functions 168
The Science and the Art of Management 171
Becoming a Manager 171
Types of Managers 173
Levels of Management 173
Areas of Management 174
Management Roles and Skills 175
Managerial Roles 175
Basic Management Skills 177
Management Skills for the Twenty-First Century 178
Strategic Management: Setting Goals and Formulating Strategy 179
Setting Business Goals 180
entrepreneurship and new ventures: ButterflEYE 180
Types of Strategy 182
finding a better way: A New Model for Going Green 183
Formulating Strategy 183
A Hierarchy of Plans 185
managing in turbulent times: Challenging Times for Gulf Airlines 186
Contingency Planning and Crisis Management 186
Contingency Planning 187
Crisis Management 187
Management and the Corporate Culture 188
Building and Communicating Culture 188
Changing Culture 189
summary of learning objectives 9 key terms 9 questions & exercises e building a business: continuing team exercise * building your business skills e exercising your ethics – team exercise * cases * end notes
6 Organizing the Business
Chapter Opening Case: Organizing for Success at South African Airways 201
What Is Organizational Structure? 202
Organization Charts 203
Determinants of Organizational Structure 203
The Building Blocks of Organizational Structure 204
Specialization 204
Specialization and Growth 205
finding a better way: Blending the Old with the New 206
Departmentalization 206
Establishing the Decision-Making Hierarchy 208
Distributing Authority: Centralization and Decentralization 208
managing in turbulent times: The Complexities of Offshoring 209
The Delegation Process 211
Three Forms of Authority 212
Basic Forms of Organizational Structure 213
Functional Structure 213
Divisional Structure 213
Matrix Structure 214
entrepreneurship and new ventures: Making the Grade 215
International Structure 215
Organizational Design for the Twenty-first Century 216
Informal Organization 218
Informal Groups 218
Organizational Grapevine 219
Intrapreneuring 219
summary of learning objectives * key terms * questions & exercises * building a business: continuing team
exercise e building your business skills * follow-up questions e exercising your ethics * team
exercise * cases * end notes
7 Operations Management and Quality for Producing Goods and Services 228
Chapter Opening Case: Ryanair Customer Satisfaction—but Who to Believe? 231
What Does Operations Mean Today? 232
Growth in the Services and Goods Sectors 233
Creating Value through Operations 234
Differences between Service and Goods Manufacturing Operations 235
Operations Processes 236
Business Strategy as the Driver of Operations 238
The Many Faces of Production Operations 238
Operations Planning 240
Capacity Planning 240
entrepreneurship and new ventures: A Better Path to Planning Meals (and Better Eating, Too) 241
Location Planning 241
finding a better way: “Going Green” Yields a Better Way to Spin Clean 242
Layout Planning 242
Quality Planning 244
Methods Planning 245
Operations Scheduling 246
The Master Operations Schedule 246
Detailed Schedules 247
Staff Schedules and Computer-Based Scheduling 247
Project Scheduling 248
Operations Control 249
Materials Management 249
Quality Control 251
Quality Improvement and Total Quality Management 251
The Quality-Productivity Connection 252
Managing for Quality 252
managing in turbulent times., Quick Footed Egyptian Businesses 253
Tools for Total Quality Management 254
Adding Value through Supply Chains 256
The Supply Chain Strategy 256
Outsourcing and Global Supply Chains 257
summary of learning objectives a key terms 9 questions & exercises * building a business: continuing team exercise – building your business skills e exercising
your ethics * team exercise * cases e crafting a business plan * end notes
Part 3: People in Organizations
8 Employee Behavior and Motivation 268
Chapter Opening Case: Chicken or Egg? 271
Forms of Employee Behavior 272
Performance Behaviors 273
Organizational Citizenship 273
Counterproductive Behaviors 274
managing in turbulent times: The Law of Well-Being 274
Individual Differences among Employees 275
Personality at Work 275
Attitudes at Work 278
Matching People and Jobs 280
Psychological Contracts 280
The Person-Job Fit 282
Basic Motivation Concepts and Theories 282
Classical Theory 282
Early Behavioral Theory 282
entrepreneurship and new ventures: Motivation at Bigfoot 286
Contemporary Motivation Theory 287
Strategies and Techniques for Enhancing Motivation 289
Reinforcement/Behavior Modification 289
Using Goals to Motivate Behavior 289
finding a better way: Carrot or Stick? 290
Participative Management and Empowerment 291
Team Structures 291
Job Enrichment and Job Redesign 291
Modified Work Schedules and Alternative Workplaces 292
summary of learning objectives • key terms • questions & exercises • building a business: continuing team exercise • building your business skills • exercising your ethics • team exercise • cases • end notes
9 Leadership and Decision Making 302
Chapter Opening Case: Middle Eastern Business Leadership 305
The Nature of Leadership 306
Leadership and Management 306
Leadership and Power 307
Early Approaches to Leadership 308
Trait Approaches to Leadership 308
Behavioral Approaches to Leadership 309
The Situational Approach to Leadership 310
Leadership through the Eyes of the Followers 311
Transformational Leadership 311
Charismatic Leadership 312
managing in turbulent times: Leading during Tough Times 313
Special Issues in Leadership 313
Leadership Substitutes 313
Leadership Neutralizers 314
The Changing Nature of Leadership 314
Leaders as Coaches 315
Gender and Leadership 315
Cross-Cultural Leadership 315
finding a better way: Creating Board Diversity 316
Emerging Issues in Leadership 317
Strategic Leadership 317
Ethical Leadership 317
Virtual Leadership 317
Leadership, Management, and Decision Making 318
The Nature of Decision Making 318
entrepreneurship and new ventures: A Bad Decision at Wesabe 320
Rational Decision Making 320
Behavioral Aspects of Decision Making 323
summary of learning objectives • key terms e questions & exercises • building a business: continuing team exercise • building your business skills • exercising your ethics • team exercise • cases • end notes
10 Human Resource Management and Labor Relations 334
Chapter Opening Case: A Unique Partnership Drives Wegmans 337
The Foundations of Human Resource Management 338
The Strategic Importance of HRM 338
HR Planning 339
The Legal Context of HRM 341
Equal Employment Opportunity 341
Compensation and Benefits 342
Labor Relations 343
Health and Safety 343
Other Legal Issues 343
Staffing the Organization 344
Recruiting HR 344
Selecting HR 345
finding a better way: Dock Strike in Hong Kong 346
Compensation and Benefits 348
Wages and Salaries 348
Incentive Programs 348
Benefits Programs 349
entrepreneurship and new ventures: Whole Benefits? 350
Developing the Workforce 351
Training and Development 351
Performance Appraisal 352
New Challenges in the Changing Workplace 354
Managing Workforce Diversity 354
Managing Knowledge Workers 354
Contingent and Temporary Workers 355
managing in turbulent times: Temp or Perm? 356
Dealing with Organized Labor 357
Unionism Today 357
Collective Bargaining 358
summary of learning objectives • key terms • questions & exercises • building a business: continuing team exercise • building your business skills • exercising your ethics • team exercise • cases e crafting a business plan • end notes
Part 4: Principles of Marketing: Building Relationships with Customers for Competitive Advantage
11 Marketing Processes and Consumer Behavior 372
Chapter Opening Case: Starbucks Brews a New Marketing Mix 375
What Is Marketing? 376
Delivering Value 376
Goods, Services, and Ideas 378
Relationship Marketing and Customer Relationship Management 378
The Marketing Environment 379
managing in turbulent times: Feeling the Pressure for “Green” 381
Developing the Marketing Plan 382
Marketing Strategy: Planning the Marketing Mix 383
Marketing Strategy: Target Marketing and Market Segmentation 386
Identifying Market Segments 387
Geographic Segmentation 387
Demographic Segmentation 387
Geo-Demographic Segmentation 387
Psychographic Segmentation 388
Behavioral Segmentation 388
Marketing Research 388
The Research Process 389
Research Methods 390
Understanding Consumer Behavior 391
Influences on Consumer Behavior 391
The Consumer Buying Process 392
finding a better way: The Truth about Your Online Customer Service 393
Organizational Marketing and Buying Behavior 394 Business Marketing 394
B2B Buying Behavior 394
Social Media and Marketing 395
The International Marketing Mix 396
Small Business and the Marketing Mix 397
entrepreneurship and new ventures: Social Networking for Jobs in Good Times and in Bad 398
Small-Business Products 398
Small-Business Pricing 399
Small-Business Distribution 399
Small-Business Promotion 399
summary of learning objectives • key terms • questions & exercises e building a business: continuing team exercise • building your business skills • exercising your ethics • team exercise • cases • end notes
12 Developing and Pricing Products 410
Chapter Opening Case: iTunes Is It 413
What Is A Product? 414 The Value Package 414
Classifying Goods and Services 415
The Product Mix 416
Developing New Products 417
The New Product Development Process 417
entrepreneurship and new ventures: This Business Is Appsolutely Booming 418
Product Mortality Rates 419
The Seven-Step Development Process 420
Variations in the Process for Services 420
Product Life Cycle 421 Stages in the PLC 421
Extending Product Life: An Alternative to New Products 423
Identifying Products 423
Determining Prices 425
Pricing to Meet Business Objectives 426
finding a better way: Fixed Prices in UAE 426
Price-Setting Tools 427
Pricing Strategies and Tactics 429
Pricing Strategies 429
managing in turbulent times: How Recessionary Times Became a Stimulus for Innovative Pricing and Promotion 431
Pricing Tactics 431
International Pricing 432
summary of learning objectives • key
terms • questions & exercises • building a
business: continuing team exercise • building your business skills • exercising your ethics • team exercise • cases • end notes
13 Distributing and Promoting Products 442
Chapter Opening Case: With Its Worldly View, Netflix Wants an Entire Globe of Streamers 445
The Distribution Mix 446
Intermediaries and Distribution Channels 446
Distribution Strategies 448
Channel Conflict and Channel Leadership 449
Wholesaling 449
Merchant Wholesalers 449
Agents and Brokers 450
The Advent of the E-Intermediary 450
Retailing 451
Types of Brick-and-Mortar Retail Outlets 451
finding a better way: Bye-Bye Cash Registers, Hello Tablets! 452
Nonstore Retailing 452
Online Retailing 453
Physical Distribution 454
Warehousing Operations 455
Transportation Operations 455
entrepreneurship and new ventures: Running in Two Speeds at Once: Paperless and Paper 456
Distribution through Supply Chains as a Marketing Strategy 457
The Importance of Promotion 457
Promotional Objectives 457
Promotional Strategies 458
The Promotional Mix 458
Advertising Promotions 459
Personal Selling 460
Personal Selling Situations 460
Personal Selling Tasks 461
managing in turbulent times: Direct Mail Marketing: Back from a “Slow Death”? 462
The Personal Selling Process 463
Sales Promotions 464
Direct (or Interactive) Marketing 464
Publicity and Public Relations 465
summary of learning objectives • key terms • questions & exercises • building a business: continuing team exercise • building your business skills • exercising your ethics e team exercise • cases • crafting a business plan • end notes
Part 5: Managing Information for Better Business Decisions
14 information Technology (IT) for Business 476
Chapter Opening Case: Online Pirates Feast on Economic Downturn 479
Information Technology Impacts: A Driver of Changes for Business 480
Creating Portable Offices: Providing Remote Access to Instant Information 480
Enabling Better Service by Coordinating Remote Deliveries 481
Creating Leaner, More Efficient Organizations 481
Enabling Increased Collaboration 482
Enabling Global Exchange 482
Improving Management Processes 482
Providing Flexibility for Customization 483
Providing New Business Opportunities 483
Improving the World and Our Lives 484
IT Building Blocks: Business Resources 485
The Internet and Other Communication Resources 486
Networks: System Architecture 487
Hardware and Software 490
Information Systems: Harnessing the Competitive Power of IT 491
managing in turbulent times: When Cash Gets Scarce, Businesses Switch to Internet Bartering 491
Leveraging Information Resources: Data Warehousing and Data Mining 492
entrepreneurship and new ventures: Speaking Loud and Clear: A New Voice Technology 493
Types of Information Systems 494
IT Risks and Threats 496
Hackers 496
Identity Theft 497
Intellectual Property Theft 497
Computer Viruses, Worms, and Trojan Horses 497
Spyware 497
Spam 498
IT Protection Measures 498
Preventing Unauthorized Access: Firewalls 498
Preventing Identity Theft 498
Preventing Infectious Intrusions: Anti-Virus Software 499
Protecting Electronic Communications: Encryption Software 499
Avoiding Spam and Spyware 499
finding a better way: The Pentagon’s New Career Track: Cyberwarfare 500
Ethical Concerns in IT 500
summary of learning objectives • key terms • questions & exercises • building a business: continuing team exercise • building your business skills • exercising your ethics • team exercise • cases • end notes
15 The Role of Accountants and Accounting Information 510
Chapter Opening Case: Frenkel’s Forensics 513
What Is Accounting, and Who Uses Accounting Information? 514
Who Are Accountants and What Do They Do? 515
Financial versus Managerial Accounting 515
Certified Public Accountants 515
Private Accountants and Management Accountants 518
Forensic Accountants 518
Federal Restrictions on CPA Services and Financial Reporting: Sarbox 519
The Accounting Equation 520
Assets and Liabilities 521
Owners’ Equity 521
Financial Statements 521
Balance Sheets 522
Income Statements 523
Statements of Cash Flows 525
The Budget: An Internal Financial Statement 526
Reporting Standards and Practices 526
Revenue Recognition and Activity Timing 527
Full Disclosure 527
Analyzing Financial Statements 527
managing in turbulent times: The “Fairness” Dilemma: What’s an Asset’s Real Value? 528
Solvency Ratios: Borrower’s Ability to Repay Debt 529
Profitability Ratios: Earnings Power for Owners 529
entrepreneurship and new ventures: How Will Twitter Turn Tweets into Treasure? 530
Activity Ratios: How Efficiently Is the Firm Using Its Resources? 530
finding a better way: Ageing Asia 531
Bringing Ethics into the Accounting Equation 531
Why Accounting Ethics? 532
Internationalizing Accounting 533
International Accounting Standards Board 533
finding a better way: Accounting Practices for the Small Business 534
Why One Set of Global Practices? 535
summary of learning objectives • key terms • questions & exercises • building a business: continuing team exercise • building your business skills • exercising your ethics • team exercise • cases • crafting a business plan • end notes
Part 6: The Financial System and Issues in Financial Management
16 Understanding Money and the Role of Banking 548
Chapter Opening Case: A Tale of Two Worlds in Banking 551
What Is Money? 552
The Characteristics of Money 552
The Functions of Money 553
- The Spendable Money Supply 553
- M-1 Plus the Convertible Money Supply 554
- Credit Cards and Debit Cards: Plastic Money? 556
- The U.S. Financial System 556
Financial Institutions 556
The Growth of Financial Services 558
managing in turbulent times: Getting Serious with Credit Standards 559
Financial Institutions Create Money and Are Regulated 560
Regulation of the Banking System 561
The Federal Reserve System 562
The Structure of the Fed 562
The Functions of the Fed 563
The Tools of the Fed 563
The Changing Money and Banking System 564
finding a better way: In Search of a Much-Needed Economic “Fix,” the Fed Finds a Better Way 565
Government Intervention for Stabilizing the U.S. Financial System 565
Anticrime and Antiterrorism Regulations 566
The Impact of Electronic Technologies 567
entrepreneurship and new ventures: Cultivating a Social Side for Community Banking 568 International Banking and Finance 569
Currency Values and Exchange Rates 570
The International Payments Process 571
International Bank Structure 571
summary of learning objectives e key terms * questions & exercises * building a business: continuing team exercise e building your business skills * exercising your ethics e team exercise * cases 4, end notes
17 Managing Business
Finances 584
Chapter Opening Case: Investing in Green 587
Maximizing Capital Growth 588
The Time Value of Money and Compound Growth 588
Common Stock Investments 589
Investing to Fulfill Financial Objectives 591
Reasons for Investing 591
Most Mutual Funds Don’t Match the Market 591
Exchange-Traded Funds 592
The Business of Trading Securities 592
Primary and Secondary Securities Markets 593
Stock Exchanges 593
Nonexchange Trading: Electronic Communication Networks 595
Individual Investor Trading 595
Tracking the Market Using Stock Indexes 596
entrepreneurship and new ventures: An Entrepreneurship of Evil 598
The Risk–Return Relationship 599
Investment Dividends (or Interest), Appreciation, and Total Return 599
Fantasy Stock Markets 600
Managing Risk with Diversification and Asset Allocation 601
Finding a Better Way: Mass Communications with IT Puts Stock Trading within Easy Reach 602
Financing the Business Firm 603
Secured Loans for Equipment 603
Working Capital and Unsecured Loans from Banks 603
Angel Investors and Venture Capital 604
Sale of Corporate Bonds 605
Managing in Turbulent Times: Weakening South African Housing Market? 606
Becoming a Public Corporation 607
Going Public Means Selling off Part of the Company 608
Stock Valuation 608
Market Capitalization 609
Choosing Equity versus Debt Capital 609
Regulating Securities Markets 611
The Securities and Exchange Commission 611
Regulations against Insider Trading 612
summary of learning objectives * key terms * questions & exercises * building a business: continuing team exercise 9 building your business skills * exercising your ethics * team exercise 9 cases * crafting a business plane end notes
Appendices
Appendix 1: Risk Management 623
Coping with Risk 623
Insurance as Risk Management 624
Appendix II: The Legal Context of Business 627
The U.S. Legal and Judicial Systems 627
Types of Law 627
The U.S. Judicial System 628
Business Law 629
Contract Law 629 Tort Law 629
Property Law 630 Agency Law 631 Commercial Law 631 Bankruptcy Law 631
The International Framework of Business
Law 632
Appendix III: Managing Your Personal Finances 633
Building Your Financial Plan 633
Assessing Your Current Financial Condition 634 Develop Your Financial Goals 635
Making Better Use of the Time Value of Money 636 Planning for the Golden Years 636
Time Value as a Financial-Planning Tool 637 Conserving Money by Controlling It 637
Credit Cards: Keys to Satisfaction or Financial
Handcuffs? 638
Save Your Money: Lower Interest Rates and Faster Payments 638
Financial Commitments of Home Ownership 639 How Much House Can You Afford? 639
Cashing out from Tax Av6idance (Legally) 640 The IRA Tax Break 641
Protecting Your Net Worth 642
Why Buy Life Insurance? 643 What Does Life Insurance Do? 643 How Much Should I Buy? 643
Why Consider Term Insurance? 643 How Much Does It Cost? 643
Appendix IV: Unions and Labor Management 645
Why Do Workers Unionize? 645
The Evolution of Unionism
in the United States 645
Early Unions 646
The Emergence of the Major Unions 646 Unionism Today 648
Trends in Union Membership 648
Trends in Union-Management Relations 649
Trends in Bargaining Perspectives 650
The Future of Unions 650 Contemporary Union Structure 651
Locals 651
Laws Governing Labor-Management Relations 652
The Major Labor Laws 652
How Unions Are Organized and Certified 654
Collective Bargaining 655
Reaching Agreement on Contract Terms 656 Contract Issues 656
When Bargaining Fails 657 Administering a Labor Agreement 659
end notes
Glossary 661
Index 681
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