| Judul Buku | : | Marketing Scales | |
| Pengarang | : | Fandy Tjiptono – Yanto Chandra – Anastasia Diana | |
| Penerbit | : | ANDI | |
| Cetakan | : | Edisi 1 | |
| Tahun Terbit | : | 2004 | |
| Bahasa | : | Indonesia | |
| Jumlah Halaman | : | 338 | |
| Kertas Isi | : | HVS | |
| Cover | : | Soft | |
| Ukuran | : | 20 x 28 | |
| Berat | : | 700 | |
| Kondisi | : | Baru | |
| Harga | : | Rp 99,000 | diskon 15 % |
| Bayar | : | Rp 84,150 | |
| Stock | : | 1 | |
Marketing Scales
Pengarang : Fandy Tjiptono – Yanto Chandra – Anastasia Diana
Penerbit : ANDI
DAFTAR ISI
BAGIAN SATU: PENDAHULUAN -1
BAB 1 SKALA PENGUKURAN DALAM PEMASARAN – 3
1.1. Pengantar – 3
1.2. Definisi dart Manfaat Pengukuran – 3
1.3. Kesalahan. (Error) dalam Pengukuran – 8
1.4. Reliabilitas – 10
1.5. Validitas – 12
1.6. Proses Penyusunan Skala Pengukuran – 14
1.6.1. Model Churchill – 14
1.6.2. Model Gerbing dan Anderson – 22
1.6.3. Metode C-OAR-SE – 23
1.6.4. Metode Netemeyer, Bearden, dan Sharma – 33
1.7. lsu-Isu. Metodologi dalam Riset Pemasaran Lintas Kultural 38
BAGIAN DUA: ORIENTASI DAN IMPLEMENTASI STRATEGI PEMASARAN BAB 2 MARKET ORIENTATION (MARKOR) – 47
2.1. Pengantar – 47
2.2. Kuesioner Orisinal – 49
2.3. Kuesioner Adaptasi – 58
BAB 3 PRAKTIK PEMASARAN KONTEMPORER – 69
3.1. Pengantar – 69
3.2. Kuesioner Orisinal – 69
3.3. Kuesioner Adaptasi – 71
BAB 4 FAKTOR-FAKTOR IMPLEMENTASI STRATEGI PEMASARAN – 73
4.1. Pengantar – 73
4.2. Kuesioner Orisinal – 73
4.3. Kuesioner Adaptasi – 77
BAB 5 SERVICE ORIENTATION (SERV*OR) – 81
5.1. Pengantar – 81
5.2. Kuesioner Orisinal – 82
5.3. Kuesioner Adaptasi – 84
BAB 6 PERSEPSI WIRANIAGA TERHADAP ETIKA RITEL – 89
6.1. Pengantar – 89
6.2. Kuesioner Orisinal – 89
6.3. Kuesioner Adaptasi – 96
BAB 7 SELLING ORIENTATION-CUSTOMER ORIENTATION (SOLO) – 105
7.1. Pengantar – 105
7.2. Kuesioner Orisinal – 105
7.3. Kuesioner Adaptasi – 107
BAB 8 LEARNING ORIENTATION, WORKING SMART, DAN PENJUALAN EFEKTIF – 111 8.1. Pengantar – 111
8.2. Kuesioner Orisinal – 111
8.3. Kuesioner Adaptasi – 117
BAB 9 EXPORT MARKET ORIENTATION – 125
9.1. Pengantar – 125
9.2. Kuesioner Orisinal – 125
9.3. Kuesioner Adaptasi – 131
BAGIAN TIGA: PERILAKU PEMBELIAN – 139
BAB 10 PERCEIVED VALUE (PERVAL) – 141
10.1. Pengantar – 141
10.2. Kuesioner Orisinal – 141
10.3. Kuesioner Adaptasi – 143
BAB 11 ETIKA KONSUMEN – 147
11.1. Pengantar – 147
11.2. Kuesioner Orisinal – 147
11.3. Kuesioner Adaptasi – 150
BAB 12 AKTIVITAS INFORMATION ACQUISITION KONSUMEN JASA – 153
12.1. Pengantar – 153
12.2. Kuesioner Orisinal – 154
12.3. Kuesioner Adaptasi – 157
BAB 13 PERCEIVED RISKS DAN PERCEIVED VALUE – 161
13.1. Pengantar – 161
13.2. Kuesioner Orisinal – 161
13.3. Kuesioner Adaptasi – 163
BAB 14 CONSUMER NEEDS FOR UNIQUENESS (CNFU) – 167
14.1. Pengantar – 167
14.2. Kuesioner Orisinal – 167
14.3. Kuesioner Adaptasi – 169
BAB 15 CONSUMER SELF-CONFIDENCE – 173
15.1. Pengantar – 173
15.2. Kuesioner Orisinal – 173
15.3. Kuesioner Adaptasi – 175
BAB 16 CONSUMER SUSCEPTIBILITY TO INTERPERSONAL INFLUENCE –
16.1. Pengantar – 177
16.2. Kuesioner Orisinal -177
16.3. Kuesioner Adaptasi – 178
BAB 17 CONSUMER VOLUNTARY PERFORMANCE – 181
17.1. Pengantar – 181
17.2. Kuesioner Orisinal – 181
17.3. Kuesioner Adaptasi – 184
18.1. Pengantar – 187
18.2. Kuesioner Orisinal – 187
18.3. Kuesioner Adaptasi – 189
BAB 19 WORLDMINDEDNESS AND NATIONALISM – 193
19.1. Pengantar – 193
19.2. Kuesioner Orisinal – 193
19.3. Kuesioner Adaptasi – 197
BAB 20 CONSUMER ETHNOCENTRISM (CETSCALE) 203
20.1. Pengantar – 203
20.2. Kuesioner Orisinal – 203
20.3. Kuesioner Adaptasi – 205
BAB 21 VARIETY-SEEKING BEHAVIOR – 207
21.1. Pengantar – 207
21.2. Kuesioner Orisinal – 207
21.3. Kuesioner Adaptasi – 209
BAB 22 PEMBELIAN IMPULSIF – 213
22.1. Pengantar – 213
22.2. Kuesioner Orisinal – 213
22.3. Kuesioner Adaptasi – 215
BAB 23 HEDONIC SHOPPING MOTIVATIONS – 219
23.1. Pengantar – 219
23.2. Kuesioner Orisinal – 219
23.3. Kuesioner Adaptasi – 220
BAB 24 KRITERIA EVALUATIF KEPUTUSAN PEMBELIAN MARKET MAVENS / 223
24.1. Landasan Konseptual – 223
24.2. Kuesioner Orisinal – 223
24.3. Kuesioner Adaptasi – 225
BAGIAN EMPAT: MANAJEMEN MEREK – 227
BAB 25 CONSUMER-BASED BRAND EQUITY – 229
25.1. Pengantar – 229
25.2. Kuesioner Orisinal – 229
25.3. Kuesioner Adaptasi – 230
BAB 26 BRAND PERSONALITY – 233
26.1. Pengantar – 233
26.2. Kuesioner Orisinal – 233
26.3. Kuesioner Adaptasi – 235
BAB 27 BRAND TRUST – 237
27.1. Pengantar – 237
27.2. Kuesioner Orisinal – 237
27.3. Kuesioner Adaptasi – 238
BAB 28 BRAND ASSOCIATIONS DAN RESPON KONSUMEN – 239
28.1. Pengantar – 239
28.2. Kuesioner Orisinal – 239
28.3. Kuesioner Adaptasi – 241
BAB 29 PERCEIVED BRAND GLOBALNESS – 243
29.1. Pengantar – 243
29.2. Kuesioner Orisinal – 243
29.3. Kuesioner Adaptasi – 245
BAB 30 BRAND ORIGIN DAN SIKAP KONSUMEN – 247
30.1. Pengantar – 247
30.2. Kuesioner Orisinal – 247
30.3. Kuesioner Adaptasi – 249
BAGIAN LIMA: KUALITAS JASA/LAYANAN – 253
BAB 31 SERVICE QUALITY (SERVQUAL) – 255
31.1. Pengantar – 255
31.2. Kuesioner Orisinal – 258
31.3. Kuesioner Adaptasi – 261
BAB 32 PERCEIVED SERVICE QUALITY – 267
32.1. Pengantar – 267
32.2. Kuesioner Orisinal – 269
32.3. Kuesioner Adaptasi – 271
BAB 33 GAP ANALYSIS TERHADAP LAYANAN PROFESIONAL – 275
33.1. Pengantar – 275
33.2. Kuesioner Orisinal – 275
33.3. Kuesioner Adaptasi – 278
BAB 34 RETAIL SERVICE QUALITY – 281
34.1. Pengantar – 281
34.2. Kuesioner Orisinal – 281
34.3. Kuesioner Adaptasi – 283
BAGIAN ENAM: PERIKLANAN – 285
BAB 35 OPINI PUBLIK TERHADAP PERIKLANAN – 287
35.1. Pengantar – 287
35.2. Kuesioner Orisinal – 287
35.3. Kuesioner Adaptasi – 289
BAB 36 PENILAIAN PUBLIK TERHADAP IKLAN TV – 293
36.1. Pengantar – 293
36.2. Kuesioner Orisinal – 293
36.3. Kuesioner Adaptasi – 298
BAB 37 SOURCE CREDIBILITY SCALE – 303
37.1. Pengantar – 303
37.2. Kuesioner Orisinal – 303
37.3. Kuesioner Adaptasi – 304
BAGIAN TUJUH: E-MARKETING – 307
BAB 38 SIKAP TERHADAP WEBSITES – 309
8.1. Pengantar – 309
38.2. Kuesioner Orisinal – 309
38.3. Kuesioner Adaptasi – 310
BAB 39 EXPERIENTIAL VALUE – 313
39.1. Pengantar – 313
39.2. Kuesioner Orisinal – 314
39.3. Kuesioner Adaptasi – 315
BAB 40 INTERNET RETAIL SERVICE QUALITY (IRSQ) 319
40.1. Pengantar – 319
40.2. Kuesioner Orisinal – 319
40.3. Kuesioner Adaptasi – 322
BAB 41 eTAILQ – 327
41.1. Pengantar – 327
41.2. Kuesioner Orisinal – 327
41.3. Kuesioner Adaptasi – 328
BIBLIOGRAFI – 331
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